If you’re spending big money on advertising yet most users are leaving your site quickly, even positive conversion rate trends may not be enough to offset your total spend. Higher conversion rates mean more qualified leads and an increase in sales - but you also need to consider the cost per sale. This refers to the number of users that convert before leaving your website. Here's an example of an analysis tool within HubSpot that displays your bounce rate (among other data points): Website traffic analysis lets you pinpoint (and improve) current bounce rates. Bounce Rateīounce rate describes the percentage of visitors who viewed any page on your site and immediately left without further interaction.Īs noted by Business 2 Community, the average bounce rate is around 40%, but lower is always better. This helps you separate brand loyalists from prospective customers. Even if users return to your website every day, only their first visit counts. Unique visits give you a better indication of website success, since it only counts the first (and, therefore, unique) visit of any user. While this is a great metric for showing total growth over time, it’s not the best indicator of sales or lead generation - since every visit from every source is counted, regardless of what action they take (or don’t) on your site.
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This metric showcases the total number of visits to your site, and accounts for both new and returning visitors. This helps pinpoint the most popular pages on your site and allows you to use them as templates for underperforming areas. Pageviews show how many times users have visited a specific page on your website. While total traffic numbers offer a general picture of site success, tracing traffic sources helps identify specific successes and highlight potential problems.įor example, here's an example of what a traffic sources report looks like in HubSpot. Where do your visitors come from? Are they searching (and finding) your site organically or landing on your page via social media post, paid search, or email? Here are some common website traffic metrics your tools will likely measure: Traffic Sources Website traffic analysis tools work by measuring key metrics - datasets that highlight where your site is seeing success and where you may need to make improvements. How do website traffic analysis tools work? The good news is there are a number of resources you can implement to help with your website traffic analysis. When you're equipped with accurate and immediate website traffic data, it’s possible to develop pattern models that identify potential weak points in your web design and inform ongoing development decisions. Most-likely reasons they leave your site.Web traffic analysis breaks down data using specific metrics to organize that data and help you understand: ( Web traffic is information about every user that visits your site.) While the general rule of thumb is the more traffic, the better, high traffic numbers alone don’t always translate to increased sales or lead generation. Website traffic analysis is the process of collecting and interpreting key data points that describe web traffic to and from your site. Tools for Website Traffic Analysis What is website traffic analysis? What are the benefits of website traffic analysis? So, what does the process of website traffic analysis entail? What benefits does it offer and how does it work? And most importantly, what tools are available to help? To ensure your site is performing well and delivering conversions, you can deploy website traffic analysis tools to identify key trends, prioritize developing patterns, and streamline your site.
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